Builds the world
OpenX turns your question into actors, incentives, constraints, evidence, channels, and measurable outcomes.
OpenX
The simulation agent for consequential decisions.
Request demoNew simulation
OpenX / NEW WORLD
What should we simulate?
Describe the decision, the actors, and what success looks like. OpenX constructs the rest.
OpenX-1
LIVE SIMULATION
YouTube campaign launch
12,000 synthetic actors · 24 scenario forks · YouTube
HIGH INTENT
2,844SKEPTICAL
1,920DISCOVERY
4,308
2,844SKEPTICAL
1,920DISCOVERY
4,308
ATTENTION64%
TRUST63%
CONVERSION6.2%
CONFIDENCE63%
SIMULATED RECOMMENDATION
Lead with the proof-based creative for professional audiences. Introduce the emotional story after trust forms; frequency above 4.2 exposures increases fatigue.
Audience graph initialized4,440 behavior interactions resolved24 futures calibrated against evidence
THE BEST WAY TO REHEARSE THE REAL WORLD
From one prompt to a living system.
Forks possible futures
It runs alternative strategies in parallel and shows where behavior, competition, timing, and second-order effects diverge.
Explains the result
Every range comes with causal traces, confidence, evidence links, unsupported regions, and the next experiment to run.
WHAT A RUN CONTAINS
A decision model you can inspect.
Each simulation starts from a precise decision, not a generic prompt. OpenX records the evidence, assumptions, actors, alternatives, and success criteria used in every run.
Decision
The choice, deadline, constraints, and alternatives that can actually be changed.
Example · launch now, delay, or narrow the audiencePopulation
Who acts, what they know, what they value, and how influence moves between them.
Example · buyers, users, reviewers, partners, regulatorsEnvironment
The market, product, channel, policy, and operational conditions surrounding the choice.
Example · pricing, timing, competitors, capacity, regulationObservation
The behaviors and outcomes that distinguish one possible future from another.
Example · adoption, trust, revenue, risk, retentionFROM EVIDENCE TO ACTION
Useful outputs, with their limits visible.
- Product and customer data
- Research, interviews, and documents
- Known constraints and open assumptions
- The alternatives your team is considering
- Outcome distributions across alternatives
- Sensitivity and segment differences
- Causal traces behind major shifts
- The smallest real-world test to run next
Bring the decision.
Leave with a testable next move.
See how OpenX would structure your actors, alternatives, evidence, and measurable outcomes.
Request demo